Understanding the customer journey: Persuasion and influence in marketing
The concept of influencing customer decisions might seem manipulative, but in reality, it’s about understanding the psychological principles that drive purchasing behavior. It’s about crafting persuasive messages and experiences that resonate with customers on...
Our tendency to be impenitent
“THEN began he to upbraid the cities wherein were done the most of his miracles, for they had not done penance. ‘Woe to thee, Corozain, woe to thee, Bethsaida: for if in Tyre and...
Clear dives
What keeps government officials from sharing and disclosing vital information to the public regarding nagging questions about the damage of the San Juanico Bridge that until the time the information remains unclear, chiefly on...
Problematic supply
The water supply in key cities of Eastern Visayas—Tacloban, Ormoc, Catbalogan, among others—has become unreliable, inadequate, and, in some areas, practically nonexistent. This persistent failure is unacceptable, and the burden now falls heavily on...
Pacman’s rightful place
With a flurry of camera strobes and berserk punches, Manny Pacquiao—gray temples, muscles no longer what they once were—has stunned the boxing world with a comeback-for-the-ages. Sparing his creaky frame, the graciousness of wearing...