“Fostering brand recognition through brand slogans”
Brand slogans play a crucial role in shaping consumer learning and recall, serving as powerful tools for brand communication and differentiation. A brand slogan is a concise and memorable phrase that encapsulates the essence...
Safeguarding democracy
Our country has been facing a perilous crossroads where the enemies of democracy have infiltrated the very institutions meant to safeguard it. These individuals, some openly clinging to ideologies hostile to pluralism, remain intent...
Importance of a foundation
When I see something crumbling—a house, a career, or a relationship—I often wonder what went wrong at the start. Everything, whether built with bricks or trust, stands or falls on its foundation. And yet,...
“The impact of celebrity endorsement on brand-building”
Celebrity endorsement is a powerful marketing strategy that has a significant impact on consumer perception of products. When a well-known personality or celebrity promotes a product or service, it can influence consumer attitudes, preferences,...
Are we alone?
There are hundreds of structures made in the ancient times but cannot be replicated today, in spite of advanced technology that we have.
Are we alone in this wide cosmos? For centuries we were told...