Samar-made fashion accessories like tote bags and shoes as shown in the photo are making waves at the national fashion scene. This week, Lara Samar, as the brand is known, won big in this year’s Katha Awards
(Lara Facebook)

TACLOBAN CITY- Indeed, fashion products like handbags and shoes produced by artisans from Samar have arrived at the national scene.
During this year’s Katha Awards of the Manila FAME, the Lara Samar was adjudged as the best product in the fashion design category and the People’s Choice Award.
The awarding was held at the World Trade Center in Pasay City with the show to end today (April 27).
‘Lara’ is the brand name used to refer to products made by the local artisans as it refers to how these products are made. The term ‘lara’ is a Waray term which means waiving
The Lara brand was officially launched to the national scene by Governor Sharee Ann Tan last March 9,2018 at the SM Megamall Fashion Mall to positive feedbacks and acclaim.
“I am proud to reveal that Lara Samar won best product (Fashion Design) and People’s Choice Award during the Katha Awards at this year’s Manila FAME,” Tan, in a message she posted on her Facebook account said.
“I wish to thank our Lara team, most especially our beloved banig weavers of Basey, for making the AMON Collection possible! Excellent work and great team effort! Let’s continue to support to our beloved banig (mat),” the governor added.
The Katha Awards of the Manila FAME is considered to be the country’s premier design and lifestyle event organized by the Center for International Trade Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry.
Gov. Tan has been pushing the promotion of local products of Samar as part of her banner tourism campaign, Spark Samar.
Tan, who is on her third and last term as governor, said that though she is seeking the second congressional district of the province in this year’s midterm elections, she will continue to support the local artisans in making their products known not only in the country but even abroad.