MATUGUINAO, Samar — The provincial government of Samar has introduced a new cultural tourism initiative that seeks to turn traditional fiesta celebrations into an immersive visitor experience, officially launching the “Pamatron: Samar Fiesta Experience” in this town on May 16.
The program, unveiled just days before Matuguinao’s fiesta on May 18–19, is part of efforts to promote Samar’s cultural heritage while generating livelihood opportunities and strengthening local tourism.
Developed as a four-day, three-night tour package, “Pamatron” allows visitors to experience how Samarnons celebrate fiestas through food traditions, church activities, community gatherings, and nature-based adventures while staying closely engaged with local residents.
Department of Tourism (DOT) Regional Director Karina Rosa Tiopes said the initiative showcases the unique warmth and hospitality of Samarnon communities, where visitors are treated as part of the celebration.
Matuguinao Mayor Aran Boller said the program is expected to help reintroduce the town as a safe and emerging tourism destination while creating income opportunities for residents.
The itinerary includes cultural activities such as community cooking, street parties, traditional dances, and house-to-house dining, alongside visits to natural attractions like cold springs, caves, waterfalls, and rock formations.
At the end of the tour, participants are given recognition as “official patronizers” for supporting and experiencing Samarnon culture.
(ROEL T. AMAZONA)
