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The other Apostolic Mission

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Gudti nga kamot, mahumok ngan mahamot. Usa nga kasingkasing, tim-os ngan tinood. Ha iya mata nga nahang-aw han imo kasing -kasing pareho hin pirmi bag-o nga kaagahon, usa nga Milagro, hatag han Makagrahom!

I wrote that poem in my mind and scribble them herein , because of the gratitude of being a Grandfather. Estoy orgulloso de ser un abuelo!

Becoming a grandparent is one of life’s greatest blessings—a unique experience that brings profound joy and deep honor. It is a role that allows one to embrace the wonders of family in a new way, seeing the world through the innocent eyes of a grandchild while also becoming a source of wisdom, love, and support.

The joy of being a grandparent is immeasurable. The laughter, the tiny hands reaching out for comfort, and the heartfelt moments of watching a grandchild grow fill life with happiness. There is something magical about witnessing the next generation develop their own dreams and personalities, knowing that love and guidance help shape their journey.

Unlike parenting, grandparenthood is often free from the weight of responsibility, allowing for playful moments, gentle teachings, and the delight of simply being present for life’s beautiful milestones.

The experience and reality of becoming a grandparent is totally a new thing for me . As it had been for many who are already Lolo and Lola.

Yet, with this joy comes an incredible honor—the privilege of being a guiding light in a grandchild’s life. Grandparents serve as keepers of family traditions, passing down stories, lessons, and values that bind generations together. They become pillars of strength, offering wisdom and reassurance during life’s challenges. Their presence helps create lasting memories that a grandchild will carry into adulthood, reminding them of the love and stability that family provides.

To be a grandparent is to witness legacy unfold before one’s eyes. And I offer my grand kid to His glory, He alone made this possible.

Te agradecemos, Dios Siempre Amante, por Dylan

Color psychology & branding: choosing the perfect palette

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Color is more than just an aesthetic choice; it’s a powerful communication tool that significantly impacts how consumers perceive your brand. The right colors can evoke emotions, convey messages, and build brand recognition, while the wrong colors can confuse, alienate, and even damage your brand image. Choosing the right colors for your brand requires a thoughtful and strategic approach, considering your target audience, brand personality, and industry context. This article explores the psychology of color and provides a guide to selecting the perfect hues to represent your brand.

1. The Emotional Significance of Color in Psychology

Colors evoke specific emotions and associations. These associations are often culturally influenced, but some are universal. Understanding these psychological effects is crucial for selecting colors that align with your brand’s message and resonate with your target audience.

– Red: Red evokes feelings of energy, excitement, passion, and urgency. Often used by brands in the food, sports, and entertainment industries. Can also be associated with danger or aggression, so use it cautiously.

– Orange: Conveys enthusiasm, creativity, and affordability. This is a frequently employed strategy by brands seeking to engage younger demographics or to communicate value propositions.

– Yellow: Represents optimism, happiness, and intelligence. Can be attention-grabbing but can also be associated with caution or cheapness.

– Green: Nature, growth, freshness, and health are all commonly associated with the color green. Often used by brands in the environmental, food, and healthcare industries. It is also often used to convey calmness and tranquility.

– Blue: Conveys trust, stability, security, and calmness. Often used by brands in the financial, technology, and healthcare industries. Can also be associated with coldness or sadness.

– Purple: Represents luxury, royalty, creativity, and wisdom. Often used by brands targeting a sophisticated or upscale audience.

– Pink: Associated with femininity, sweetness, and playfulness. Often used by brands targeting a female demographic or emphasizing gentleness.

– Brown: Conveys reliability, earthiness, and simplicity. Often used by brands emphasizing natural or rustic themes.

– Black: Represents sophistication, elegance, power, and mystery. Often used by brands targeting a high-end or luxury market. Its association with negativity and mourning can vary across cultures.

– White: Associated with purity, cleanliness, simplicity, and peace. Often used by brands emphasizing minimalism or a clean, modern aesthetic. It can convey a visual impression of sterility and coldness..

Cultural Considerations: Color associations can vary across cultures. Research your target market’s cultural context to ensure your color choices resonate positively.

2. Defining Your Brand Personality: Aligning Colors with Your Brand Identity
Before selecting colors, clearly define your brand personality. What are your brand’s core values, mission, and target audience? What feeling or message do you want to convey? Your brand personality should inform your color choices.

– Brand values: What are the core values that define your brand? Are you innovative, trustworthy, playful, or sophisticated? Your color choices should reflect these values.

– Target audience: Who is your target audience? What are their demographics, psychographics, and preferences? Your color choices should appeal to your target audience.

– Industry context: What are the typical color palettes used in your industry? While you can differentiate yourself, consider industry norms to avoid alienating potential customers.
Brand Archetypes: Consider using brand archetypes (e.g., hero, caregiver, explorer) to guide your color selection. Each archetype has associated color palettes that can enhance brand resonance.

3. Creating a Color Palette: Harmonious Combinations for Visual Appeal

Once you’ve identified your brand personality and considered the psychology of color, create a color palette that includes your primary brand color, secondary colors, and accent colors. These colors should work together harmoniously to create a visually appealing and consistent brand identity.

– Primary brand color: This is the dominant color that will be used most prominently in your branding. It should reflect your brand’s core values and personality.

– Secondary colors: These colors complement your primary brand color and provide visual interest. They can be used in supporting elements of your branding.

– Accent colors: These colors are used sparingly to highlight specific elements or create visual emphasis. They should complement your primary and secondary colors.
Color Harmonies: Explore different color harmonies (e.g., complementary, analogous, triadic) to create visually appealing combinations. Use color tools and websites to experiment with different palettes.

4. Testing and Refining Your Color Palette: Gathering Feedback and Making Adjustments
Before finalizing your color palette, test it with your target audience. Gather feedback on how the colors make them feel and whether they align with your brand’s message. Be prepared to make adjustments based on the feedback received.

– Focus groups: Conduct focus groups to gather feedback on your color palette.
– Surveys: Use online surveys to collect feedback from a wider audience.
– A/B testing: Test different color palettes on your website or marketing materials to see which performs best.

Iterative Process: Choosing the right colors is an iterative process. Be prepared to refine your palette based on testing and feedback.

5. Maintaining Brand Consistency: Applying Your Color Palette Across All Channels
Once you’ve finalized your color palette, maintain consistency across all brand touchpoints. This ensures a unified and recognizable brand identity.

– Website: Use your brand colors consistently on your website, including your logo, buttons, and background.

– Marketing materials: Apply your brand colors to all marketing materials, including brochures, flyers, and social media posts.

– Packaging: If applicable, use your brand colors on your product packaging.
– Merchandise: If you sell merchandise, use your brand colors on your products.
Brand Guidelines: Create brand guidelines that specify how your brand colors should be used. This ensures consistency across all brand touchpoints.

In conclusion, choosing the right colors for your brand is a strategic decision that requires careful consideration of the psychology of color, your brand personality, and your target audience. By following a thoughtful and systematic approach, you can select colors that effectively communicate your brand’s message, build recognition, and create a strong and lasting impression on consumers.

A clean heart, a new spirit, a new life

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WITH the Solemnity of Pentecost, we are assured that God in the Holy Spirit is always with us, intervening always in our lives to lead us to where we should be in our definitive life, i.e., to be truly God’s image and likeness, sharers of his divine life and nature.

It would just really depend on us on how receptive and docile we are with the action of the Holy Spirit in our lives. The ball is in our court. And the least thing we can do is to make as our own this prayer suggested to us by the Church: “Come, Holy Spirit, fill the hearts of your faithful and kindle in them the fire of your love.”

We should repeat this prayer frequently on a daily basis if only to protect ourselves from our strong tendency to ignore the indispensable role of the Holy Spirit in our lives. It is the Holy Spirit who will give us a clean heart, a new spirit and a new life.

Perhaps, we can also use a psalm to express this important request we have to make from God: “Create in me a clean heart, O God, and renew a right spirit within me. Cast me not away from your presence, and take not your Holy Spirit from me. Restore to me the joy of your salvation, and uphold me with a willing spirit.” (51,10-12)

On our part, we just have to make sure that we take care of our spiritual and moral life since it is through them that we are enabled to receive God’s grace that is the sole principle of eternal newness. Everything else in our life should get its life and purpose from our spiritual and moral dimensions of our life. We have to know what is truly essential in our human affairs and not get confused and lost in the peripherals and incidentals.

We need to deepen our faith in God’s love for us, which should be shown in deeds. It’s in this way that we can participate in Christ’s victory over sin and death with his resurrection to eternal life. That victory will always make us new as St. Paul once affirmed:

“If anyone is in Christ, he is a new creation, the old has passed away. Behold, all things are made new.” (2 Cor 5,17) In another passage, St. Paul said: “For we are buried together with him by baptism into death, that as Christ is risen from the dead by the glory of the Father, so we also may walk in the newness of life.” (Rom 6,4)

Again, we cannot overemphasize the need for us to be led by our faith rather by any other principle no matter how important and indispensable it also may be. We have to understand that the passage of time and its cyclical character is meant for us to develop and show our faith and love for God who continues to intervene in our life since he is still in the process of creating and redeeming us in time.

Time is meant for the total process of our creation that includes our redemption. Time is not simply some kind of measure or record of what went before and after and what is now. Time is a gift from God that is connected to his eternity.

In other words, we should try our best to lead a spiritual and not simply a carnal life. It’s not a matter of suppressing our sensible, material and earthly condition, but rather of going beyond that level. That’s where the road to the fullness of our humanity can be found, and where everything will be made new and eternal.

House panel wraps up 19th Congress with push for stronger OFW reintegration, balikbayan box protection

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TACLOBAN CITY – The House committee on overseas workers affairs, chaired by Tingog party-list Rep. Jude Acidre, held its final hearing for the 19th Congress on Monday, focusing on two key concerns: long-term reintegration of returning overseas Filipino workers (OFWs) and continued abuses in balikbayan box shipments.

The committee approved a consolidated substitute bill creating a comprehensive reintegration program for OFWs. The proposal includes livelihood support, job facilitation, business assistance, financial access, and psychosocial services—starting as early as six months before the OFW’s return.

“Reintegration isn’t just about seminars—it’s about building a future they can look forward to,” said Acidre.

The program covers all returning OFWs, including the undocumented and vulnerable groups like solo parents, senior citizens, and abuse survivors.

The committee also tackled House Resolution No. 499, urging tighter regulation of unauthorized freight forwarders exploiting OFWs by failing to deliver balikbayan boxes.
“They’re more than packages—they carry love and sacrifice. When someone abuses that trust, it’s a moral issue,” Acidre added.

To curb these abuses, the Department of Migrant Workers (DMW), DTI, and Bureau of Customs (BOC) are finalizing a Joint Administrative Order that will enforce stricter accreditation rules, penalties for non-delivery, and recovery protocols for undelivered boxes.

As the committee concludes its work this Congress, Acidre thanked partners and vowed continued advocacy for OFWs: “Even as we close this chapter, our mission continues.”

(LIZBETH ANN A. ABELLA)

300 Cafgu auxiliaries complete basic military training in Eastern Visayas

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NEW CAFGU MEMBERS. As Eastern Visayas continues to grapple with the insurgency problem, 300 members of the Citizens Armed Forces of the Philippines Geopraphical Unit(Cafgu) finished their basic military training. They are to bolster the campaign by regular soldiers against members of the New People’s Army . (8th ID)
NEW CAFGU MEMBERS. As Eastern Visayas continues to grapple with the insurgency problem, 300 members of the Citizens Armed Forces of the Philippines Geopraphical Unit(Cafgu) finished their basic military training. They are to bolster the campaign by regular soldiers against members of the New People’s Army . (8th ID)

TACLOBAN CITY – A total of 300 members of the Citizens Armed Forces of the Philippines Geographical Unit (Cafgu) graduated from basic military training on June 2, 2025, at the 8th Infantry Division Training School in Camp Lukban, Catbalogan City.

The 45-day training focused on building physical endurance, instilling discipline, and developing essential military skills for Cafgu Active Auxiliary (CAA) personnel.

They will be deployed to various communities across Eastern Visayas, where they are expected to support military operations and help maintain peace and order.

Maj. Gen. Adonis Ariel Orio, commander of the 8th Infantry Division, emphasized the key role of Cafgu members as force multipliers, particularly in preventing the return of insurgent activity in previously cleared areas.

(LIZBETH ANN A. ABELLA)

PAO caravan brings medical, legal, and livelihood aid to IPs

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OUTREACH PROGRAM.Chief Public Attorney Persida V. Rueda-Acosta is joined by children from the Badjao community during her outreach visit in Leyte. Many of these children lack birth certificates—a common concern addressed through PAO’s free legal services during its nationwide caravan. (PAO/REY A. ESPANOLA, JR.)
OUTREACH PROGRAM.Chief Public Attorney Persida V. Rueda-Acosta is joined by children from the Badjao community during her outreach visit in Leyte. Many of these children lack birth certificates—a common concern addressed through PAO’s free legal services during its nationwide caravan.  (PAO/REY A. ESPANOLA, JR.)

BATO, Leyte– More than a hundred members of the indigenous Badjao community in Brgy. Dolho, this town, received crucial medical, legal, and livelihood support during a multi-agency outreach program spearheaded by the Public Attorney’s Office (PAO) on June 3.

Leading the PAO Legal and Medical Caravan was Chief Public Attorney Persida V. Rueda Acosta, DSD, who was joined by a team of doctors from Manila and lawyers from PAO Eastern Visayas. The event forms part of PAO’s nationwide initiative to extend vital government services to marginalized indigenous peoples (IPs) and cultural minorities.

“We go to the farthest corners of the country to bring essential government services closer to the people who need them most,” Acosta told the 110 Badjao beneficiaries, which included children, pregnant women, and senior citizens.

Several members of the community availed of legal assistance, particularly for the preparation of affidavits to support late registration of births.

According to tribal coordinator Vanessa S. Sabrani, many Badjao women still give birth traditionally on their island, making birth registration difficult due to poverty and isolation.
“We are truly grateful that PAO came to us. Some children cannot enroll in school because they have no birth certificates. This visit helps us start that process,” Sabrani said in vernacular. The IPs in Bato reside on an island, separate from the town proper.

Free medical consultations and medicines were also provided, benefitting both children and elderly members of the community. The caravan was made possible through PAO’s collaboration with several government agencies.

Acosta personally led the ceremonial distribution of almost P100,000 worth of fishing gears from the Bureau of Fisheries and Aquatic Resources (BFAR) to 42 selected Badjao fishermen.

Their community relies heavily on fishing, pearl diving, and marine activities for livelihood.
In addition, the Department of Agriculture (DA) provided high-value crop seedlings and farm tools, while the Department of Environment and Natural Resources (DENR) distributed native tree seedlings such as narra, kalumpit, and toog to promote sustainable upland development.

The Department of Social Welfare and Development (DSWD) allotted P1.6 million for the distribution of food assistance, with each validated beneficiary receiving P10,000 in aid through DSWD’s Cash-for-Food program. Additionally, the agency extended the same assistance to fifty (50) more Badjao individuals who were unable to attend the event. Rice and food packs were also given to the participants through PAO.

“We in the government are working together to provide what is rightfully due to our fellow Filipinos—especially to our indigenous brothers and sisters. We want them to feel that they are part of the Bagong Pilipinas,” Acosta said.

Acosta was joined by incoming town mayor Bryan Nile A. Gertos, who represented his father, incumbent Mayor Nathaniel B. Gertos, along with several local officials at the Bato Institute of Science and Technology (BIST) where the event was held.

Deputy Chief Public Attorney and concurrent Director General of PAO’s Forensic Division, Dr. Erwin P. Erfe, also led the medical team during the caravan. The Chief Public Attorney emphasized that the PAO will continue to conduct outreach programs for both IPs and PDLs nationwide, in line with the office’s mission to deliver access to justice for the indigent and marginalized members of society.

(ALVIN P. CARDINES)

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