DOMS PAGLIAWAN

Historically, awards were bestowed upon individuals whose accomplishments stood out among their peers, serving as a beacon of excellence within their respective industries. These accolades were a symbol of distinction and were often held in high regard by both the recipient and the public.

Receiving prestigious awards in the past was often a testament to meritorious achievement, a recognition of significant contributions in various fields. These accolades were highly esteemed, not only for the honor they bestowed but also for the accompanying monetary rewards and the validation they provided to the recipient’s efforts and talents. Thankfully, I was repeatedly a recipient of such awards, the most prestigious of which was an international model teacher award that I received three years ago.

In recent times, though, there has been a notable shift in the landscape of award ceremonies and their criteria for selection. Rather than being solely based on merit and achievement, there’s an emerging trend where anyone, regardless of their actual contributions or achievements, can receive an award provided they have the financial means to obtain it. This phenomenon has led to a devaluation of the prestige associated with certain awards, as they become more accessible to those who can afford them rather than those who truly deserve recognition.

Moreover, the rise of online advertising and social media has further exacerbated this issue, with many awards being aggressively marketed and promoted to a wide audience. This rampant advertisement of awards can often overshadow the genuine accomplishments of individuals who have worked tirelessly to make meaningful contributions in their respective fields. Instead, it creates a culture where the focus shifts from genuine recognition of talent and hard work to a pursuit of vanity and self-promotion.

In contrast to the past, where receiving an award was a reflection of one’s dedication and excellence, the current landscape raises questions about the integrity and authenticity of these accolades. The commodification of awards, where they can be obtained for a hefty sum of money, undermines the fundamental principles upon which they were originally established. It blurs the line between true recognition and mere transactional exchanges, diminishing the value and significance of prestigious honors.

This shift also has broader implications for society, as it perpetuates a culture of entitlement and instant gratification, where success can be bought rather than earned through hard work and dedication. It sends a message that meritocracy is no longer the driving force behind recognition, but rather wealth and privilege dictate who receives acclaim and validation.

The evolution of prestigious awards from the past to the present reflects a significant departure from their original intent and value. While once a symbol of genuine accomplishment and recognition, they have increasingly become commodified entities, accessible to those who can afford them rather than those who truly deserve them.

This trend not only undermines the integrity of awards but also erodes the principles of meritocracy and excellence that they were meant to uphold. Award-giving bodies should reassess the criteria and processes involved in award selection to ensure that recognition is reserved for those who have truly earned it through their hard work, talent, and dedication.