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Women Entrepreneurs: Enhancing visibility and impact

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Women entrepreneurs significantly contribute to the economy and society, yet they often face unique challenges in gaining visibility and making a substantial impact. Overcoming these hurdles requires a multifaceted approach, leveraging digital platforms, networking, and strategic self-promotion. By implementing specific strategies, women entrepreneurs can amplify their voices, break through barriers, and achieve greater success in today’s business environment.

Leveraging Digital Platforms

In today’s digital age, establishing a strong online presence is crucial. Women entrepreneurs can use various digital tools to enhance their visibility and reach a broader audience.

• Content Marketing: Creating and sharing valuable content can establish women entrepreneurs as thought leaders in their industries. Blog posts, articles, and social media content can showcase expertise and attract potential clients and partners. Tailoring content to address specific customer pain points ensures relevance and engagement.

• SEO Optimization: Optimizing website content and using relevant keywords can improve search engine rankings, making it easier for potential customers to find their businesses. This includes optimizing meta tags, URLs, and website copy to align with search engine algorithms.

• Social Media Engagement: Actively participating on social media platforms helps women entrepreneurs connect with their audience, build communities, and promote their businesses. Engaging with followers, participating in industry discussions, and sharing company updates can increase brand visibility and recognition.

Networking and Community Building

Building strong relationships and networks is essential for women entrepreneurs to gain support, mentorship, and opportunities for collaboration.

• Industry Associations: Joining organizations like the Philippine Chamber of Commerce and Industry Tacloban-Leyte, Inc. provides networking opportunities and advocacy. These associations offer resources, mentorship programs, and platforms for women to connect and share experiences.

• Industry Events: Attending conferences, seminars, and workshops allows women entrepreneurs to connect with peers, potential investors, and customers. These events provide opportunities to learn about industry trends, showcase their businesses, and forge valuable partnerships.

• Mentorship: Seeking experienced mentors can provide guidance and support in navigating the challenges of entrepreneurship. Mentors can offer advice on business strategy, financial management, and leadership development. Mentorship can also help women entrepreneurs build confidence and overcome self-doubt.

Addressing Systemic Challenges

Women entrepreneurs often face systemic challenges, including funding disparities and gender bias. Addressing these issues requires advocacy, awareness, and proactive measures.

• Advocate for Funding Equity: Women-led businesses often receive a disproportionately small amount of venture capital funding. Advocating for equitable access to funding and supporting initiatives that invest in women-led businesses can help level the playing field.

• Challenge Gender Bias: Confronting stereotypes and biases that may hinder progress is crucial. Sharing experiences, challenging assumptions, and advocating for a more inclusive entrepreneurial ecosystem can help break down barriers.

• Promote Supportive Policies: Supporting policies that promote gender equality in business, such as access to capital, mentorship programs, and resources for work-life balance, can create a more supportive environment for women entrepreneurs.

Showcasing Success and Innovation

Highlighting achievements and demonstrating innovation can enhance the credibility and visibility of women entrepreneurs.

• Highlight Achievements: Sharing successes and milestones demonstrates capabilities and impact. This can include showcasing successful projects, awards, and positive customer feedback.

• Embrace Innovation: Focusing on bringing fresh perspectives and innovative solutions to the market can differentiate women-led businesses from competitors. Highlighting unique approaches and creative problem-solving can attract attention and generate interest.

• Address Social Challenges: Emphasizing how businesses address social challenges and contribute to a more equitable and sustainable world can resonate with customers and investors who value social responsibility.

Enhancing Leadership Skills

Developing strong leadership skills is essential for women entrepreneurs to effectively manage their businesses and inspire their teams.

• Continuous Learning: Investing in professional development opportunities, such as courses, workshops, and seminars, can enhance knowledge and skills. Staying ahead of industry trends and continuously improving business acumen is crucial for long-term success.

• Strategic Planning: Developing a strategic plan that takes into account all aspects of the business, from marketing to sales, is essential. Setting clear objectives and timelines for each goal ensures focused effort and measurable progress.
• Self-Confidence: Believing in oneself and one’s ideas is paramount. Self-confidence helps women entrepreneurs stay motivated through challenging times, take risks, and make bold decisions.

By implementing these strategies, women entrepreneurs can enhance their visibility, overcome barriers, and achieve greater success in today’s business landscape.

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If you have any questions or would like to share your thoughts on the column, feel free to send an email to jca.bblueprint@gmail.com. Looking forward to connecting with you!

Ormoc launches video series showcasing culture, everyday life

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PROMOTING ORMOC. The city government of Ormoc, headed by Mayor Lucy Torres Gomez, launched a video material, dubbed as ‘Homemade, Handmade Ormoc,’ aside from promoting Ormoc as a tourist and investment haven, reminds its own residents how beautiful their city. (ORMOC CITY GOVERNMENT FACEBOOK)
PROMOTING ORMOC. The city government of Ormoc, headed by Mayor Lucy Torres Gomez, launched a video material, dubbed as ‘Homemade, Handmade Ormoc,’ aside from promoting Ormoc as a tourist and investment haven, reminds its own residents how beautiful their city. (ORMOC CITY GOVERNMENT FACEBOOK)

TACLOBAN CITY — The city government of Ormoc City has launched a new video series highlighting its culture, people, and laid-back way of life as part of efforts to promote tourism.

Titled “Homemade, Handmade Ormoc,” the series premiered on March 16, 2026, at SM Center Ormoc, featuring short videos that capture local stories—from food and crafts to nature and traditions.

Mayor Lucy Torres-Gomez said the project showcases the city’s “simplicity and authenticity,” offering visitors a place to relax and reconnect.

Each episode highlights different aspects of Ormoc, including scenic destinations, handmade products, and daily routines that reflect the community’s identity.

The initiative also supports the city’s vision of becoming a “Blue Zone,” promoting healthier lifestyles through environment and community.

Officials said the series aims to attract visitors seeking meaningful and sustainable travel experiences, while encouraging residents to take pride in their heritage.

(LIZBETH ANN A.ABELLA)

Eastern Samar pushes measures to secure fuel supply for essential services

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MEASURES. Amid fuel crisis triggered by the Middle East tensions, the provincial government of Eastern Samar has come up several measures to caution the province from its impacts as Governor Ralph Vincent Evardone reported of several gasoline stations have seized operations due to lack of fuel supply. (THE EASTERN SAMAR PROVINCIAL INFORMATION OFFICE)
MEASURES. Amid fuel crisis triggered by the Middle East tensions, the provincial government of Eastern Samar has come up several measures to caution the province from its impacts as Governor Ralph Vincent Evardone reported of several gasoline stations have seized operations due to lack of fuel supply.
(THE EASTERN SAMAR PROVINCIAL INFORMATION OFFICE)

TACLOBAN CITY — Governor Ralph Vincent Evardone has ordered urgent steps to ensure stable fuel supply for essential services in Eastern Samar amid ongoing logistical challenges.

During a joint meeting of the Provincial Development Council and Disaster Risk Reduction and Management Council on March 16, Evardone directed local government units and national agencies to submit reports on their fuel stocks and projected needs to prevent shortages.

He stressed that fuel availability for frontline services must be prioritized, especially during emergencies and transport disruptions.

Gov. Evardone added that coordination with lawmakers, including Reps. Sheen Gonzales and Marcelino Libanan of the 4Ps party-list group and Minority Floor Leader, will be pursued to secure national government support.

(LIZBETH ANN A. ABELLA)

Rep. Ongchuan seeks congressional review of power charges to ease electricity costs

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POWER COSTS. Northern Samar Rep. Edwin Ongchuan(2nd district) pushes for a congressional review of line rental charges under the Wholesale Electricity Spot Market, citing their impact on rising electricity bills. The proposed probe seeks to ensure transparency and protect consumers as power costs continue to increase. (PHOTO COURTESY)
POWER COSTS. Northern Samar Rep. Edwin Ongchuan(2nd district) pushes for a congressional review of line rental charges under the Wholesale Electricity Spot Market, citing their impact on rising electricity bills. The proposed probe seeks to ensure transparency and protect consumers as power costs continue to increase. (PHOTO COURTESY)

TACLOBAN CITY — A lawmaker from Northern Samar is pushing for a congressional review of certain power charges blamed for increasing electricity bills across the country.
Northern Samar 2nd District Rep. Edwin Ongchuan filed House Resolution No. 889, urging the House Committee on Energy to investigate line rental charges imposed under the Wholesale Electricity Spot Market (WESM).

The proposed inquiry aims to determine how these charges affect electric cooperatives and consumers, and whether they remain consistent with the consumer protection goals of Electric Power Industry Reform Act of 2001.

Line rental charges are fees for the use of transmission lines in delivering electricity. These are influenced by differences in power prices between locations and may result from transmission losses or congestion in the grid. The costs are typically passed on to consumers.

Several electric cooperatives, particularly in Eastern Visayas, have reported high line rental charges contributing to rising electricity bills. In some areas, these have reached up to P4.02 per kilowatt-hour, adding to the burden of households and small businesses.

The resolution also noted that the dry season and fluctuations in global oil prices could further increase power generation costs, worsening the situation for consumers, especially in rural communities.

“During these difficult times, we must ensure that every charge reflected in electricity bills is justified, transparent, and fair,” Ongchuan said, stressing the need to protect consumers.
Lawmakers are expected to review existing regulations, billing systems, and transmission plans to identify measures that could help reduce electricity costs nationwide.

(JOEY A. GABIETA)

Rep. Acidre denies bribery claims in VP Duterte impeachment, challenges accusers to show proof

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RepRESENTATIVE Jude Acidre
RepRESENTATIVE Jude Acidre

TACLOBAN CITY — Tingog party-list Rep. Jude Acidre has dismissed allegations that lawmakers were bribed to support the impeachment complaint against Vice President Sara Duterte, calling the claims baseless and urging critics to present evidence.

In a press statement issued March 18, Acidre rejected accusations made by Toby Tiangco that members of the House of Representatives received funding allocations in exchange for backing the impeachment move.

“There was no bribe. There was no deal. There was no exchange,” Acidre said, stressing that his decision to support the complaint was based solely on evidence presented during congressional hearings.

The lawmaker said he personally attended hearings, reviewed documents, and listened to testimonies before signing the complaint, emphasizing that his position was guided by “conviction” rather than political considerations.

Acidre also revealed that he had supported Duterte during the 2022 elections, making his decision more difficult but, he said, necessary in light of the evidence.

“Leadership is not about loyalty to personalities—it is about fidelity to the truth,” he added.
He further described Tiangco’s allegations as “reckless and baseless,” warning that such claims undermine both the integrity of Congress and public trust.

Acidre also defended House leadership, including former Speaker Martin Romualdez, saying there was no instruction, inducement, or pressure to secure support for the impeachment through funding or favors.

He challenged those making the allegations to file proper cases and present evidence instead of issuing public accusations.

“If such a claim were true, the proper course is obvious: file the appropriate cases, present the evidence, and prove it in the proper forum,” he said.

Acidre also cautioned against attempts to divert attention from the issues surrounding the impeachment complaint, stressing the need to focus on accountability and due process.
According to him, committee hearings were conducted transparently, with witnesses and documents presented in accordance with established rules.

“To dismiss all of that as manipulated simply because one disagrees with the outcome is not a defense—it is an evasion,” he said.

He concluded by reiterating that the impeachment process must be decided based on evidence and the rule of law, not political rhetoric.

“The Filipino people deserve the truth. And the truth demands more than accusations—it demands proof,” Acidre said.

(LIZBETH ANN A. ABELLA)

DMW-8 monitoring situation of EV OFWs

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AMITY PARK.Tacloban City Mayor Alfred Romualdez graces the opening of the newly renovated Amity Park in Brgy. 86, San Jose District on March 14. The city mayor said that with the opening of the Amity Park, children in the village and nearby areas can now play and enjoy a safer and well-maintained park. T he facility was made possible with the help of the Filipino-Chinese Amity Club Tacloban Chapter. (ALFRED ROMUALDEZ FACEBOOK)
AMITY PARK.Tacloban City Mayor Alfred Romualdez graces the opening of the newly renovated Amity
Park in Brgy. 86, San Jose District on March 14. The city mayor said that with the opening of the Amity
Park, children in the village and nearby areas can now play and enjoy a safer and well-maintained park.
The facility was made possible with the help of the Filipino-Chinese Amity Club Tacloban Chapter.
(ALFRED ROMUALDEZ FACEBOOK)

Amid Middle East tensions

TACLOBAN CITY —The Department of Migrant Workers(DMW) said it continues to monitor the situation of overseas Filipino workers (OFWs) from Eastern Visayas in the Middle East, even as no worker from the region has so far requested repatriation despite the ongoing tensions in the area.

Lovely Aissa Velayo-Agliam, DMW-8 officer-in-charge regional director, said their office has not received any formal request for repatriation from OFWs originating from the region.
“Although there are OFWs who have already been repatriated, none of them so far are from Eastern Visayas,” Velayo-Agliam said.

While the office did not mention as to how many OFWs from the region are working in the troubled Middle East, they could easily run into thousands.

Velayo-Agliam noted, however, that the regional office has been receiving inquiries from families in the region asking about the condition of their relatives working in the Middle East, particularly in countries such as Kuwait, Dubai, and Saudi Arabia.

She said the DMW has instructed recruitment agencies with deployed workers in these countries to closely monitor the status and welfare of their employees abroad.

The DMW regional head added that their office, together with the Overseas Workers Welfare Administration(OWWA), is also extending assistance to OFWs who may be
stranded in the Philippines while waiting to depart for their overseas jobs.

In cases where deployment is temporarily suspended due to the situation abroad, the agency coordinates with recruitment agencies to allow the workers to return to their home
provinces while awaiting further travel clearance.

Meanwhile, Maria Jasmin Andrade, supervising labor and employment officer of DMW-8, said the agency’s 43 overseas posts remain on alert and ready to assist Filipino workers
who may seek repatriation.

She said OFWs from Eastern Visayas who wish to return home may contact the DMW through its hotline, email, or official social media platforms for immediate assistance.
The agency assured that contingency measures are in place should any OFW from
the region request repatriation as the government continues to monitor developments in the Middle East.

ROEL T. AMAZONA

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