In the last national elections, a noticeable number of celebrity candidates suffered humiliating defeats at the polls. This reveals a welcome shift in the Filipino electorate’s attitude—one that now leans toward discernment and seriousness in choosing public officials.
For decades, the political arena in the Philippines has been crowded with actors, singers, television personalities, and athletes who used fame as a shortcut to power. The ballot had long been treated as an extension of the screen or stage, where name recall mattered more than competence. The electorate’s tendency to mistake popularity for leadership has been a central weakness of democracy in the country. But the last elections proved otherwise. The repeated failures of unqualified celebrity candidates—many of whom previously won on charm alone—serve as a clear sign that voters are finally seeking something beyond face value.
This shift is not accidental. Voters are no longer as easily beguiled by scripted speeches or onscreen personas. Many have lived through the consequences of electing famous but inept public officials. Public outrage over corruption, ineffectiveness, and negligence has hardened people’s expectations. In an age of economic hardship, rising prices, unstable jobs, and global crises, voters have begun to ask harder questions about candidates’ qualifications, platforms, and performance histories. Popularity, stripped of substance, no longer buys a free pass to public office.
Moreover, the widespread availability of information has contributed to this maturing political consciousness. Social media, independent journalism, and grassroots political education have helped expose the dangers of superficial politics. Voters can now review track records and verify claims in real time. While misinformation remains a serious concern, the increased access to facts has allowed many to distinguish between entertainment and governance. More Filipinos now recognize that the ability to act or entertain does not guarantee the ability to legislate, manage, or lead with integrity.
The country must continue strengthening civic education and public accountability mechanisms to preserve this momentum. Voters must be encouraged to choose leaders based on competence, principles, and policy. Political parties must be held to higher standards in screening their candidates, and the media must stop glamorizing personalities who lack the discipline and vision needed for public service. The spectacle of elections must give way to seriousness, or the country will remain trapped in the cycle of disappointment that celebrity politics has long brought.