DOMS PAGLIAWAN

It’s not quite surprising that showbiz figures impact people’s lives. Why are some individuals affected by the lives of celebrities, both positively and negatively? Well, there are certain reasons behind this phenomenon.

For one, blame it on the power of media influence. Through the pervasive reach of various media channels, individuals are bombarded with images and stories about celebrities, leading to the development of para-social relationships. These one-sided relationships, where individuals feel a connection to a celebrity despite not knowing them, lead to a sense of personal involvement in the lives of showbiz figures. It’s a psychological attachment that can evoke strong emotions and influence people’s attitudes, behaviors, and aspirations.

As humans, we possess a natural tendency to admire and idolize those we consider to be extraordinary or successful. Showbiz figures often possess qualities such as talent, beauty, wealth, and popularity, which can inspire feelings of admiration and aspiration in others. People may find solace or motivation in the lives of celebrities, looking up to them as role models and seeking guidance in their own lives. This inclination towards idolization contributes to the widespread impact of showbiz figures.

Notably, showbiz provides a platform for the promotion of aspirational lifestyles. Celebrities are often portrayed as living glamorous and luxurious lives, replete with exotic vacations, expensive cars, and designer clothes. This representation can create a sense of desire and longing among individuals who aspire to achieve similar material success. As a result, people may become heavily invested in the lives of showbiz figures, hoping to glean insights and strategies for attaining their dreams and aspirations.

The availability of personal information in the digital era further intensifies the impact of showbiz figures on society. With the advent of social media platforms, celebrities can now directly connect with their fans, sharing personal moments, thoughts, and experiences. This heightened accessibility allows for a greater sense of familiarity, deepening the para-social relationship and strengthening the influence of showbiz figures on people’s lives.

Showbiz provides an escape from the mundane realities of everyday life. The entertainment industry offers a form of escapism, allowing individuals to immerse themselves in the lives of celebrities, their dramas, romances, successes, and failures. This diversion from personal troubles and challenges can provide temporary relief and entertainment value, leading to a greater investment in the lives of showbiz figures as a means of emotional catharsis and distraction.

Consider the societal emphasis placed on fame and success. In contemporary society, the pursuit of fame and recognition is often equated with success and achievement. This cultural ethos creates a fertile ground for the influence of showbiz figures on individuals’ lives, as they become symbols of success and embody the ideals upheld by society. Consequently, people may closely follow the lives of celebrities, attempting to gain insight into their secrets and strategies for achieving fame and fortune.

The impact of showbiz figures on people’s lives can be attributed to these factors. Somehow, they shed light on the complexities underlying society’s fascination with the lives of celebrities. These showbiz personalities are not called stars for nothing.