FILIPINO BRAND. In order to attract more tourists, the Department of Tourism recently conducted a seminar under its Filipino brand of service excellence (FBSE) among tourism-related establishments in Tacloban City which focuses on how they should entertain their clients. Tourism regional director Karina Rosa Tiopes led the seminar. (DOT-8)

TACLOBAN CITY – The regional office of the Department of Tourism (DOT) starts to roll out the Filipino Brand of Service Excellence (FBSE) training in several tourism-related establishments here in the city.

FBSE is a training provided by the DOT designed to promote the exceptional services and best qualities and positive values of Filipino hospitality in all tourism-related establishments in the country.

Karina Rosa Tiopes, the DOT regional director, said that this training is very timely considering that the tourism industry is now slowly restarting after several years of hiatus due to the coronavirus disease 2019 (Covid-19) pandemic.

“What makes the FBSE different, well the module itself has been studied. It is anchored on the value that we Filipinos had been taught since we were young. And it is a re-learning and making sure that we are able to show and practice these values on a daily basis, our habit kung sino ba talaga tayong mga Filipino,” Tiopes added.

The FBSE is rooted in the 7 M’s of core values that Filipinos are widely known, namely, ”Malikhain”, “Makatao”, “Makakalikasan”, “Makabansa”, “Masayahin”, “May Bayanihan”, and “May Pag-asa”, and is envisioned to enhance and uplift the quality of tourism services in the country aimed at fostering excellent service to tourists as part of distinct Filipino brand.
Thus, raising the quality of service standards among the workforce in key tourism and service sectors.

More than 200 participants who are working in tourism-related industries like transport services, accommodation facilities, travel and tour companies, and restaurants attended the training which will also be conducted in other provinces and cities in Region 8.
The DOT has so far trained about 2,000 out of its target of 6,000 individuals who are working in the tourism sector for this year.

Prior to the launching, the DOT8 has already conducted an FBSE pocket training in January and February participated by people who were involved in welcoming the first international cruise ship that visited Eastern Visayas and those who are involved on the recent visit of Miss Universe Philippines candidates.

“After this training, we hope that those who were trained will also become an advocate of this brand of hospitality because when we work together, we support each other that will really make a big difference,” Tiopes said.

After the training in Tacloban, the tourism department will conduct a caravan around the region for the conduct of FBSE. (ROEL T. AMAZONA)