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About the end of the world

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FR. ROY CIMAGALA
FR. ROY CIMAGALA

IT’S understandable that since we are now at the end of another liturgical year, the gospel readings focus on this truth of our faith—that both time and the world will end. Thus, in one gospel episode, Christ was asked about the signs that such end would be approaching. (cfr. Lk 21,5-11)

Thus, Christ responded: “See that you not be deceived, for many will come in my name, saying, ‘I am he,’ and ‘The time has come.’ Do not follow them!” Looks like we are seeing these things nowadays. There are some people who are posing as the very son of God, etc. Let’s be warned.

Then Christ continued: “When you hear of wars and insurrections, do not be terrified’ for such things must happen first, but it will not immediately be the end.” There we have a clear indication of what to expect and the appropriate attitude we should have toward it.
Finally, he said: “Nation will rise against nation, and kingdom against kingdom. There will be powerful earthquakes, famines, and plagues from place to place; and awesome sights and mighty signs will come from the sky.”

We should be prepared for this eventuality by making sure that we are guided always by our faith and the almighty and merciful providence of God, instead of allowing ourselves to be played upon by our fears and worries. We should be eternity-ready. That is to say, prepared to see God during our judgment and eager to be with God, fully identified with him for all eternity.

In this regard, we should rather be aggressive in our pursuit of our ultimate goal, the proper attitude to have in this life. Of course, we should first of all have a clear vision of our goal in life, knowing how to translate that goal into stages, and then let’s stir up all our faculties to achieve that goal.

We can take St. Paul’s words as some kind of inspiring slogan: “Do you not know that in a race all the runners run, but only one gets the prize? Run in such a way as to get the prize.” (1 Cor 9,24) Yes, our life is like a race. The Letter to the Hebrews said as much: “Let us run with perseverance the race marked out for us…” (12,1)

The good thing about this attitude is that it engages our faculties properly and helps us avoid getting lost, being held hostage by the allures of this world, wasting time, etc. We would always be on the move, and would know how to put order in our daily activities, knowing the right priorities, etc.

And what is the ultimate goal that we should pursue? None other than that we become another Christ, if not Christ himself, ‘alter Christus, ipse Christus.’ This is simply because we have been created by God to be his image and likeness.

That image and likeness of God is Christ who as the Second Person of the Blessed Trinity is the pattern of our humanity, and as the Son of God who became man, is the redeemer of our damaged humanity.

Our creation is God’s project before it is our own. It is a work in progress that requires our cooperation precisely because as image and likeness of God, we have been endowed with intelligence and will that would enable us to correspond to God’s creative and redemptive action on us.

Humbug

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AL ELLEMA
AL ELLEMA

Many Filipinos here and abroad had been following the investigation being conducted by the house of representatives and the senate on various issues, purportedly in aid of legislation. People might not have been updated as to the number of laws that had been enacted as a result of such investigations. It may be mere gut feel that laws are indeed the product of those investigations in aid of legislation. The cost of such investigations is high considering the manpower, time and funds that are spent. As the proceedings continue, people are getting significant information on matters and issues that were well kept during the term of former president Rodrigo Roa Duterte and his minions who supported his bloody war on drugs.

The personal appearance of the former president before the investigating committees of both houses of congress afforded the best opportunity for him to reveal well-kept secrets and disclose untold stories about his bloody war on drugs. Given enough opportunity and time to bare his story, the investigating committees were able to gradually eke out vital information, most of which had been denied by his minions who took the stance of doing everything, with some even expressing willing to offer false testimony or even life just to protect their master.

It is indeed appalling how his minions would have the temerity to deny the truth that are supported by facts just be show blind obedience to their master. In the course of the testimonies and interpellations of the invited resource persons, they would declare opposing testimonies against each other. Despite the declaration of the former president of for instance the existing of the reported Davao Death Squad, his minions still insist that there is no such thing. The opposing narrations of the minions and their master would appear a funny show for some but others consider is as trash talks.

A few citizens find the proceedings boring but have to endure the long hours of such expensive theatrics in the hope of getting relevant untold inform that had been kept from the public. True enough, the free narration of the former president would bare several information especially on the secrets of his bloody drug war. What had been the favorite excuse of the former president using hyperbole in his speeches appear as oxymoronic statements that people find as nothing but self-destructing statements. One instance that caught him admitting the existence of the Davao Death Squad that was labelled as the Davao template was reportedly used on a national scale when he became president.

In the early days of the hearings when those identified as officials considered charged before the International Criminal Court and are under investigation and prosecution for war crimes and crimes against humanity, the former president and his minions had the temerity to insist that such international body is without jurisdiction to do so. It took a sudden rift between the magical president and the vice president for the administration to take an awkward summersault, from supporting the former president in his baseless stance against the international criminal court to cooperation. That altered the fate of the vice president as she resigned from her being an education secretary to one outside the cabinet. These are offshoots of being humbug.
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“Fostering brand recognition through brand slogans”

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MARIA JENILEEN CORDERO-ALANO
MARIA JENILEEN CORDERO-ALANO

Brand slogans play a crucial role in shaping consumer learning and recall, serving as powerful tools for brand communication and differentiation. A brand slogan is a concise and memorable phrase that encapsulates the essence of a brand, its values, and its promise to consumers. This article explores the impact of brand slogans on consumer learning and recall, highlighting the significance of these succinct messages in brand communication.

Creating Brand Identity and Recognition: Brand slogans are instrumental in creating a distinct brand identity and fostering brand recognition. A well-crafted slogan encapsulates the unique selling proposition of a brand, making it instantly recognizable and memorable to consumers. Through consistent use across marketing channels, brand slogans reinforce brand identity and help consumers associate the slogan with the brand, enhancing brand recognition.

Communicating Brand Values and Promises: Brand slogans serve as a powerful tool for communicating brand values, promises, and positioning to consumers. A compelling slogan conveys the core values and benefits of a brand, resonating with consumers on an emotional level. By articulating a brand’s promise or mission in a succinct and impactful manner, brand slogans help consumers understand what the brand stands for and what it offers, influencing their perceptions and preferences.

Aiding Consumer Learning and Understanding: Brand slogans facilitate consumer learning by simplifying complex brand messages into concise and memorable phrases. Consumers are more likely to remember and understand a brand’s key attributes, benefits, or offerings when encapsulated in a catchy slogan. Slogans act as mnemonic devices that aid in consumer recall and comprehension, making it easier for consumers to process and retain information about the brand.

Enhancing Brand Recall and Memorability: Memorable brand slogans have the power to enhance brand recall and memorability among consumers. A well-crafted slogan that resonates with consumers can stick in their minds, making the brand more memorable and top-of-mind when making purchasing decisions. Brand slogans act as triggers that prompt consumers to recall the brand, its products, and its values, reinforcing brand loyalty and preference.

Driving Brand Differentiation and Competitive Advantage: Brand slogans play a key role in driving brand differentiation and establishing a competitive advantage in the marketplace. A unique and compelling slogan sets a brand apart from competitors, highlighting its distinctive attributes and value proposition. By communicating a brand’s unique selling points in a memorable way, brand slogans help differentiate the brand in the minds of consumers, influencing their brand preferences and choices.

Fostering Emotional Connections and Engagement: Brand slogans have the ability to foster emotional connections and engagement with consumers. A well-crafted slogan that resonates with consumers’ emotions, aspirations, or values can create a strong bond between the brand and its target audience. Slogans that evoke positive emotions or convey a brand’s personality can enhance consumer engagement, loyalty, and advocacy, deepening the relationship between consumers and the brand.

In conclusion, brand slogans play a pivotal role in influencing consumer learning and recall by creating brand identity, communicating values, aiding understanding, enhancing recall, driving differentiation, and fostering emotional connections. A memorable and impactful slogan can leave a lasting impression on consumers, shaping their perceptions, preferences, and behaviors towards the brand. By leveraging the power of brand slogans effectively, companies can strengthen their brand communication, stand out in the competitive landscape, and build lasting relationships with consumers.
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If you have any questions or would like to share your thoughts on the column, feel free to send an email to jca.bblueprint@gmail.com. Looking forward to connecting with you!

Good Samaritan injured while assisting firefighters in Ormoc City blaze

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ORMOC CITY– A good Samaritan was injured while assisting local Bureau of Fire Protection (BFP) personnel in extinguishing a fire that caused multi-million pesos in damage on November 17, at the Ormoc Heights Subdivision in Barangay San Isidro.

The victim, identified only as “Albert,” 31, a married resident of the barangay, was passing through the area when the fire broke out. Without hesitation, he volunteered to help maneuver fire hoses alongside firefighters.

According to the BFP, the blaze engulfed a house owned by a couple referred to by the alias “Lightning,” who are businesspeople residing in the upscale subdivision.

Initial investigations revealed that the fire originated in the bedroom of one of the couple’s children, although its exact cause remains under investigation.

While the house was primarily made of concrete, flammable materials inside accelerated the fire’s spread, causing significant damage.

The fire reached the first alarm level and required five fire trucks to bring it under control by 7:40 am It was declared fully extinguished at 7:52 am.

No fatalities were reported, but “Albert” sustained injuries while assisting the firefighters.
The fire caused an estimated P2.52 million in property damage.
(ROBERT DEJON)

U.S. donates P25 million worth of learning materials for out-of-school youth

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Manila-On November 13, the United States government, through the U.S. Agency for International Development (USAID), donated over 200,000 learning materials worth P25 million ($450,000) to Philippine government agencies that support educational, skill-building, and employment programs for out-of-school youth.

USAID Philippines Mission Director Ryan Washburn led the handover ceremony during the USAID Opportunity 2.0 Youth and Partners Summit in Quezon City, which gathered around 500 youth development champions from across the Philippines.

The donation, which consists of various educational resources such as life skills and work-readiness training modules, entrepreneurship guidebooks, and teachers’ manuals, will benefit programs like the Department of Education’s (DepEd) Alternative Learning System, the Technical Education and Skills Development Authority’s (TESDA) technical-vocational training programs, and the Department of Trade and Industry’s (DTI) Youth Entrepreneurship Program.

“USAID is proud to empower out-of-school youth by helping them acquire the skills and training needed to find good jobs and begin building careers,” said USAID Philippines Mission Director Washburn. “Our partnerships with DepEd, TESDA, DTI and other government partners grew out of our shared vision for creating a supportive learning environment for out-of-school youth across the Philippines.”

The donation also includes manuals for local governments on establishing local networks that address the needs of out-of-school youth, as well as guidebooks and handouts for colleges and universities that support out-of-school youth programs.

In his message, DepEd Secretary Juan Edgardo “Sonny” Angara said that USAID’s O2 program “has shown us what is possible in the Alternative Learning System: a thriving program fostered by an open partnership. Thousands of out-of-school youth across the Philippines have benefitted from its well-crafted and targeted interventions.”

Quezon City Mayor Joy Belmonte, representing the 15 city partners of the O2 program at the summit, cited how the program has helped create “more resources, improved access to education and training, expanded entrepreneurial opportunities for youth, and reconnect the out-of-school youth to the formal education system.”

Since its inception in 2020, USAID’s O2 program has reached over 90,000 youth across the Philippines through DepEd, TESDA, higher education institutions, and other local service partners. More than 82,000 young people have completed workforce development training, and more than 6,400 educators and administrators from DepEd and TESDA have learned innovative teaching strategies geared toward the learning needs of out-of-school youth.
Over 2,200 businesses have also provided work-based learning, career guidance and coaching, and employment opportunities for out-of-school youth.

Co-designed with DepEd and TESDA, USAID’s O2 program is implemented by the U.S.-based Education Development Center in partnership with Accenture, Catholic Relief Services, Philippine Business for Education, SEAMEO INNOTECH, and Voluntary Services Overseas. (PR)

Widower found dead inside his room

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ORMOC CITY-A 75-year-old widower was found lifeless in his room on November 19, in Barangay 5, Guiuan, Eastern Samar.

The victim, identified as “Noning,” a resident of Barangay Paya, Giporlos, also in Eastern Samar, was discovered by his personal assistant, “Marc,” 63, a single tricycle driver residing in Barangay 8, Guiuan.

According to the police report, Marc grew concerned when the victim had not come out of his room by 7:30 am.

He went to check on Noning at his boarding house and, upon entering the room, found him lying unresponsive on his bed. Marc immediately contacted the Guiuan police for assistance.

Responding officers conducted an investigation, which revealed that the victim lived alone in the boarding house.

There were no signs of forced entry, disturbance, or missing belongings, and the premises appeared orderly.

Municipal Health Officer Dr. Ma. Socorro A. Flores conducted a post-mortem examination and declared the victim dead.

Authorities noted no indications of foul play, and the cause of death is believed to be natural. The incident serves as a reminder for those living alone to maintain regular contact with family or caregivers.

(ROBERT DEJON)

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