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The entrepreneurial challenges during the Holiday Season

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MARIA JENILEEN CORDERO-ALANO
MARIA JENILEEN CORDERO-ALANO

It’s just a few days more before Christmas and everyone is surely busy going to the different malls and bazaars to buy the perfect gifts for their loved ones. The Christmas season, while filled with festive cheer and consumer spending, can also present unique challenges for entrepreneurs. Here are some of the most common hurdles entrepreneurs face:

1. Managing Increased Demand and Inventory:

– Supply Chain Disruptions: The holiday rush often leads to increased demand, straining supply chains and potentially causing delays in receiving and fulfilling orders. Entrepreneurs need to be prepared for potential stock shortages and proactively manage their inventory levels to avoid disappointment for customers.

– Shipping Delays: The influx of packages during the holidays can overload shipping carriers, resulting in delays and potential missed delivery deadlines. Entrepreneurs need to factor in these potential delays, communicate clearly with customers, and consider alternative shipping options to ensure timely delivery.

– Production Bottlenecks: Increased demand can also put a strain on production capacity, potentially leading to delays in manufacturing or fulfilling orders. Entrepreneurs need to be proactive in managing their production processes, ensuring they have the resources and capacity to meet the seasonal surge.

2. Balancing Personal Time with Business Demands:

– Family Time vs. Work: The holidays are a time for family and friends, but entrepreneurs often find themselves pulled in multiple directions. Balancing personal time with the demands of their businesses can be challenging, leading to feelings of stress and guilt.

– Employee Availability: Many employees take time off during the holiday season, potentially impacting staffing levels and business operations. Entrepreneurs need to plan ahead, ensuring they have adequate coverage and support during this busy period.

– Holiday Fatigue: The constant hustle and bustle of the holiday season can lead to fatigue and burnout, impacting productivity and decision-making. Entrepreneurs need to prioritize self-care, take breaks when possible, and avoid overworking themselves.

3. Marketing and Promotion in a Competitive Landscape:

– Standing Out in the Crowd: The Christmas season is a highly competitive time for businesses, with many vying for consumer attention. Entrepreneurs need to develop creative and engaging marketing campaigns that stand out from the crowd and capture the holiday spirit.

– Budget Constraints: Marketing budgets can be stretched thin during the holidays, with businesses vying for prime advertising space and promotional opportunities. Entrepreneurs need to be strategic with their marketing spend, targeting their efforts effectively and maximizing return on investment.

– Last-Minute Shopping: Many consumers leave their holiday shopping until the last minute, creating a rush of demand in the days leading up to Christmas. Entrepreneurs need to be prepared for this surge, ensuring they have sufficient inventory, staffing, and marketing resources to meet the last-minute demand.

4. Managing Financial Expectations and Cash Flow:

– Seasonal Peaks and Troughs: The holiday season often brings a surge in sales, but businesses also experience a lull after the holidays. Entrepreneurs need to manage cash flow carefully, anticipating the seasonal peaks and troughs and ensuring they have sufficient financial resources to navigate these fluctuations.

– Increased Expenses: The holiday season can lead to increased expenses, from holiday bonuses and employee incentives to marketing campaigns and festive decorations. Entrepreneurs need to budget wisely, ensuring they can cover these additional costs while maintaining profitability.

– Holiday Returns and Refunds: The holiday season often sees an increase in returns and refunds, impacting cash flow and profitability. Entrepreneurs need to have clear return policies in place, manage returns effectively, and minimize the impact of returns on their bottom line.

5. Maintaining a Positive and Festive Atmosphere:

– Employee Morale: The holiday season can be stressful for employees, especially those working in retail or customer service roles. Entrepreneurs need to create a positive and festive atmosphere, recognizing employee contributions and fostering a spirit of camaraderie during this busy time.

– Customer Service: Customers are often more stressed and demanding during the holidays. Entrepreneurs need to prioritize exceptional customer service, ensuring customers receive prompt and helpful assistance, even in challenging situations.

– Holiday Cheer: Despite the challenges, entrepreneurs need to maintain a positive and festive attitude. Embracing the spirit of the season, celebrating successes, and finding joy in the midst of the hustle can make the holiday season a more fulfilling experience.

Navigating the Christmas season as an entrepreneur requires a combination of careful planning, strategic execution, and a positive mindset. By addressing these common challenges proactively and embracing the festive spirit, entrepreneurs can turn the holiday season into a time of success and growth for their businesses.
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If you have any questions or would like to share your thoughts on the column, feel free to send an email to jca.bblueprint@gmail.com. Looking forward to connecting with you!

Abenson opens first flagship store in Eastern Visayas

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TACLOBAN CITY – Abenson, one of the country’s leading appliance and gadget retailers, has opened its first flagship store in Eastern Visayas and second in the entire Visayas region, located in Tacloban City.

The store, which formally opened for business last December 13, spanning over 1,000 square meters, is situated along the national highway in the Marasbaras district. It offers a wide array of appliances, computers, and gadgets, catering to the needs of local consumers and those from nearby areas.

According to Ronald Jabines, market development manager for the Visayas-Mindanao (VisMin) area, Tacloban was a strategic choice for their expansion.

“Tacloban has a market. By opening a flagship store here, we expect to serve not only Tacloban residents but also customers from adjacent localities,” he said.

As part of their growth strategy, Abenson is eyeing further expansion within the region.
“Our major consideration is the market itself. There should be development so we can offer the most in-demand appliances,” Jabines explained.

The company is currently exploring potential locations in Ormoc City, first-class municipalities in Leyte, and other parts of the Samar provinces for future stores. Similar to their approach in Tacloban, Abenson plans to acquire properties for construction in these areas.

Beyond providing quality appliances, Abenson’s presence in Tacloban contributes to local job creation.

The store employs 35 company staff, alongside partners who handle services such as delivery and appliance installation.

Abenson Tacloban also offers exclusive promos and special prices, allowing customers to enjoy great deals on their purchases.

The opening of the flagship store marks a significant milestone for Abenson as it continues to expand its footprint across the Visayas region.
(ROEL T. AMAZONA)

Gov. Ongchuan calls for unity in securing children’s future

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Governor Edwin Ongchuan
Governor Edwin Ongchuan

TACLOBAN CITY – Northern Samar Governor Edwin Ongchuan has called for strengthened collaboration to secure a brighter future for the children of the province.

Speaking during the culmination of the 32nd Provincial Children’s Month at the Capitol Gym in Catarman on December 17, Gov.Ongchuan delivered his 2024 State of the Children Address (SOCA), emphasizing the pivotal role children play in society and the importance of safeguarding their rights, welfare, and well-being.

“Let us always remember, the future of our children lies in the hands of those who work today. That’s why I encourage everyone to continue supporting programs for children. Let us further strengthen our collaboration and dedication to achieve a brighter future for our youth,” the governor urged.

Ongchuan detailed the provincial government’s significant achievements and ongoing initiatives for the youth, particularly in health, education, and child protection: health and nutrition- improvements in immunization rates, reductions in child mortality, and increased access to safe water and sanitation facilities; education: programs such as hiring learning support aides, repairing and constructing school facilities, and promoting sports have led to higher literacy, enrollment, and graduation rates; child protection: efforts to combat abuse, exploitation, and juvenile conflicts have been strengthened to ensure children’s safety; and youth empowerment: leadership development programs and platforms for youth participation in governance, including the recognition of the province’s Youth Development Council for its exemplary contributions.

The event was organized by the Provincial Council for the Protection of Children and attended by Vice Governor Clarence Dato, members of the Sangguniang Panlalawigan, key provincial officials, local leaders, and representatives from various social welfare and development offices.

Governor Ongchuan reaffirmed his commitment to advancing initiatives that will benefit Northern Samar’s children and youth, urging everyone to continue working together for their welfare.

(ROEL T. AMAZONA)

Gov. Evardone leads blessing of the New Oras District Hospital Building

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TACLOBAN CITY – Eastern Samar Governor Ben Evardone has officiated the blessing of the newly constructed Oras District Hospital (ODH) building.

The P20-million facility was realized through the assistance of Senator Jinggoy Estrada, following a request from Evardone.

In his speech during the occasion on Dec.19, Gov. Evardone reaffirmed his administration’s commitment to providing quality healthcare to Eastern Samareños, emphasizing his banner slogan, “Aton Probinsya, Tawo Iton Una” (Our Province, Our People First).

The new facility features essential hospital services, including an emergency room, out-patient consultation area, ODH pharmacy and HealthPlus, Malasakit Center, laboratory, dental clinic, and X-ray room.

With the expanded hospital, ODH is set to serve approximately 37,000 residents from Oras and nearby municipalities.

“With this expansion, we will be able to deliver even better quality healthcare services to our clients,” said Dr. Tasha Anne Bianes, Chief of Hospital at ODH.

The hospital administration expects the new building to be fully operational by 2025.
(ROEL T. AMAZONA)

Rep. Acidre says that PhilHealth’s subsidy reduced due to excess funds

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Representative Jude Acidre

TACLOBAN CITY — Tingog party-list Representative Jude Acidre clarified that the Philippine Health Insurance Corp.(PhilHealth) has sufficient funding and that the P70-billion subsidy request was removed not by Congress but by the bicameral conference committee.
“I want to emphasize that Congress did not remove the funding. In our version of the General Appropriations Act (GAA), the subsidy was intact,” Acidre said on Sunday, Dec.22.
He explained that the bicameral committee, composed of senators and representatives, decided to withhold the subsidy, urging PhilHealth to first utilize its excess funds, which reportedly amount to P600 billion.

“The bicameral committee wants PhilHealth to exercise efficiency in its funding mechanisms. This is not a permanent measure but a step to ensure prudent use of public funds,” Acidre added.

He stressed that the move aims to address inefficiencies within PhilHealth’s operations.
“In public finance and government budgeting, it is not a good sign for an agency to have large unutilized savings. These funds are meant to be fully utilized. If they remain unused or are not spent on time, it indicates inefficiencies within the agency,” he explained.

According to Acidre, Congress, as the custodian of the national budget, has the mandate to promote fiscal discipline and ensure proper utilization of resources.

“As a matter of prudence and fiscal discipline, Congress has taken steps to ensure greater efficiency by withholding the subsidy, at least for this year,” he said.

(LIZBETH ANN A. ABELLA)

Four arrested in buy-bust operation

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PALOMPON, Leyte – Four individuals were apprehended by the Station Drug Enforcement Team of the local police during a buy-bust operation at around 12:04 am on Monday, December 16, in Brgy. Ipil 1 in this municipality.

The suspects were identified as alias “Bajan,” 34; alias “Nero,” 53; alias “Butete,” 32; and alias “Bogart,” 37. All are married, unemployed, and residents of Brgy. Ipil.

The target of the operation was alias “Bajan,” and recovered from his possession was one sachet containing white crystalline substances suspected to be shabu, which was sold to an operative for P500. During a subsequent body search, in the presence of law-mandated witnesses, authorities recovered a candy container that held two additional sachets of the same suspected substance, as well as a P500 bill which had been pre-marked for the operation.

During the body searches of the other three suspects, authorities recovered four more sachets of the same suspected substance.

Charges for violations of Sections 5 (selling illegal drugs) and 11 (possession of illegal drugs) of Republic Act 9165, the Comprehensive Dangerous Drugs Act of 2002, have been filed against the suspects. They are currently detained at the Palompon Municipal Police Station’s lock-up cell.

(ROBERT DEJON)

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