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Coca-Cola bottler lights up sites into beacons of hope for communities

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The Bacolod Plant of Coca-Cola radiates with Christmas magic with the return of the bottling giant’s tradition of honoring its people for their role in uplifting communities across the country.
The Bacolod Plant of Coca-Cola radiates with Christmas magic with the return of the bottling giant’s tradition of honoring its people for their role in uplifting communities across the country.

Christmas is a cherished tradition in the Philippines that embodies joy, hope, and togetherness. It’s a time when families reunite, communities come alive with parol and carols, and even the simplest gatherings become moments of magic.

Staying true to the spirit of spreading happiness all year round, Coca-Cola Europacific Aboitiz Philippines (CCEAP)—the bottling partner and official distributor of Coca-Cola products in the country—brings to life its highly anticipated annual Christmas light-up across its sites.

This year, over 30 CCEAP sites in Luzon, Visayas, and Mindanao shines bright with the theme “Bituin ng Pag-asa: Guiding Light for a Brighter Future.” Each lighted site serves as a beacon of festive cheer and Filipino spirit, celebrating the enduring hope that binds communities and uplifts spirits.

This long-standing tradition honors the total beverage company’s nearly 9,000-strong workforce, whose dedication ensures that Coca-Cola products reach homes and its customers—keeping communities refreshed every single day.

The annual Christmas light-up has turned Coca-Cola’s sites into local attractions nationwide, drawing visitors and hosting shared moments among friends and families. Among the sites are Naga, Santa Rosa, Calasiao, Iloilo, Misamis Oriental, and Davao. In Santa Rosa, the light-up complements its iconic landmark of giant Coca-Cola cans, making it a must-see destination during the holidays.

Each light-up installation was conceptualized by CCEAP associates, and uses ornaments handcrafted using recycled and upcycled materials. These displays reflect what makes a Filipino Christmas truly special: making celebrations meaningful by finding joy in the simple act of coming together. Adding to the festive spirit, the iconic Coca-Cola Christmas Truck continues its journey across the country, spreading the magic of Christmas wherever it goes.

In celebrating Christmas, CCEAP also honors the passion and perseverance that carried communities through challenging times, including the numerous natural disasters that the country has faced this year. CCEAP stands alongside the communities it serves in times of need by mobilizing relief efforts, ensuring the safety of its people, and delivering safe drinking water and essential supplies to those affected.

“In every challenge Filipinos faced this year, there was always a reason to hold on to hope, and we are deeply grateful for the dedication and support of our people and the communities we serve,” said Gareth McGeown, President and CEO of CCEAP. “As we continue the Coca-Cola tradition of lighting up our sites, we aim to spark joy and serve as a beacon of hope not just for the holidays, but as we look ahead to a brighter, more promising tomorrow. Because even in the most difficult times, hope shines brightest when people come together,” added McGeown.

Having been woven into the fabric of Filipino culture for over 113 years, CCEAP has been an integral part of Filipino festivities—from beloved beverages enjoyed during everyday occasions to delivering refreshment, sparking shared moments, and bringing an extra light to life during the holidays.

CCEAP is locally rooted and deeply connected to the communities it serves, with products proudly made by Filipinos, for Filipinos. With a vast footprint spanning 18 manufacturing sites, and nearly 70 distribution and sales offices, CCEAP remains committed to uplifting communities nationwide all year round. (PR)

Calbayog City pays out local social pension to over 6,000 senior citizens

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SOCIAL PENSION FOR SENIORS. Over 6,000 senior citizens from Calbayog City received payment for their social pension, an initiative under the administration of City Mayor Raymund Uy. (CALBAYOG CITY INFORMATION OFIFCE)
SOCIAL PENSION FOR SENIORS. Over 6,000 senior citizens from Calbayog City received payment for their social pension, an initiative under the administration of City Mayor Raymund Uy. (CALBAYOG CITY INFORMATION OFIFCE)

TACLOBAN CITY — More than 6,000 senior citizens in Calbayog City received their localized social pension this week as the city government rolled out a multi-venue payout aimed at providing sustained financial support to elderly residents.

Led by Mayor Raymund Uy, the distribution benefited 6,100 senior citizens from 50 barangays and was conducted across five payout venues to ensure accessibility and orderly processing. Each beneficiary received P3,000, representing six months of accumulated assistance under the city’s local social pension program, equivalent to P500 per month.
The beneficiaries came from barangays including Tarabucan, Capacuhan, Talahiban, San Rufino, Hibabngan, Cag-anahaw, Hugon Rosales, Obo-ob, Lapaan, De Victoria, San Isidro, Trinidad, Palanas Cara, Cagsalaosao, Basud, Lonoy, Cahumpan, Anislag, Gadgaran, Limarayon, Kili-kili, Acidello, Bontay, Navarro, Pagbalican, Cacaransan, San Policarpo, Aguit-itan, West Awang, Nijaga, Hamorawon, Carmen, East Awang, Matobato, Payahan, Balud, Obrero, Capoocan, Central, Dagum, Bagacay, Naga, Rizal II, Cogon, Cagbanayacao, Cagboborac, Rawis, and Carayman.

The payout was supervised by the City Treasurer’s Office, with oversight from the City Social Welfare and Development Office (CSWDO) through its Senior Citizen Welfare Program Unit.

The Calbayog City Social Pension Program is a flagship social welfare initiative of the Uy administration and continues to expand its reach across barangays to ensure consistent and meaningful support for the city’s elderly population.

Qualified beneficiaries are bona fide senior citizens who are not covered by the national social pension program and do not receive pensions from other government institutions such as the Social Security System (SSS), Government Service Insurance System (GSIS), or the Philippine Veterans Affairs Office (PVAO).

City officials said the payout reflects the local government’s commitment to upholding the welfare and dignity of senior citizens through coordinated planning and an efficient distribution process, allowing beneficiaries to receive their assistance with ease and comfort.

(ROEL T. AMAZONA)

Double losses

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The diversion of billions of pesos from PhilHealth under the BBM administration, now stranded amid the flood control projects scandal, is a grave abuse of public funds. It directly harmed health insurance members while exposing reckless fiscal conduct that demands accountability.

PhilHealth funds are not excess cash that the government may freely shuffle around; they are pooled contributions meant solely for medical care. When these billions were taken, hospitals tightened coverage, members faced delayed or denied benefits, and confidence in the health system weakened. The damage was immediate and concrete: sick Filipinos paid the price for a decision made far from hospital wards and emergency rooms.

The claim that the money will be “returned” through the 2026 national budget raises disturbing questions. If the funds were merely borrowed, where are they now? If they were spent, who authorized their use, and for what exact purpose? Promising repayment years later does not answer these questions; it only confirms that the original amount is gone, unaccounted for, or politically inconvenient to explain.

Worse, sourcing the replacement from the 2026 budget means drawing on taxpayers’ money again. That is not restitution but the duplication of loss: citizens first lost their health benefits, then were asked to refill the emptied coffers through future taxes. Such an arrangement shifts responsibility away from decision-makers and places it squarely on the public, while those who approved the transfer face no apparent consequence.

The only responsible path forward is immediate restitution from existing government resources, coupled with a full public accounting of where the PhilHealth funds went and who approved their release. Congressional inquiry, audit reports made fully public, and clear sanctions for violations must follow. Health insurance money must be legally insulated from political use, or this cycle of taking, promising, and passing the burden to taxpayers will continue unchecked.

Upturned spotlight

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The moment news broke that ICC judges could have their assets frozen by a powerful state, I did not feel alarm—I felt a jolt of grim recognition. For once, consequence knocked on the door of those who sit in distant chambers, passing judgment on a country they barely listen to. To me, this development feels less like injustice and more like karma catching up.

I have also seen this movie before, but from the other side of the screen. When the ICC revived its case against former President Rodrigo Duterte’s drug war, I watched how quickly the narrative hardened—how slogans replaced nuance, and how statistics were lifted without the weight of context. Many of these judges, in my view, seemed more attentive to international political talking points than to the lived fears of Filipino communities once held hostage by drug syndicates. The freezing of assets now feels like a reversal of roles: the insulated are suddenly exposed.

Let me be clear about where I stand. Freezing assets is indeed leverage, but leverage is not always immoral. It becomes problematic only when used blindly, and that is precisely what many Filipinos feel was done to them. The ICC’s posture on the drug war often appeared to me as pre-judgment dressed up as a legal process, a courtroom already convinced before hearing the whole, messy, painful story of a nation trying to survive its own demons.

The judges and their defenders often invoke human rights —and rightly so. But I have long been troubled by how selectively those rights seemed to be framed. Where was the same urgency for the ordinary Filipinos killed by addicts, the families ruined by drug-fueled violence, the communities abandoned long before Duterte ever took office? When judges listen more closely to advocacy scripts than to an entire nation’s welfare, criticism is not only fair—it is necessary.

What this asset freeze signals, at least to me, is that international power is no longer a one-way street. For years, smaller states have been told to comply, explain, and apologize. Now the judges themselves are feeling how fragile authority becomes when it drifts too far from the people it claims to protect. The so-called erosion of trust did not begin with sanctions; it started when many Filipinos realized they were being judged, not heard.
There is, of course, a human side here too, and I do not dismiss it lightly. Judges have families and personal lives, just as the victims of drugs and crime do. But accountability has always been personal for Filipinos who buried loved ones without international sympathy or press conferences. If discomfort now reaches those in robes, perhaps it mirrors—only faintly—the discomfort long endured by ordinary citizens.

I cannot help but note the irony with a wry smile. Institutions that present themselves as neutral arbiters often recoil when the spotlight turns on them. It turns out judges, like politicians, do not enjoy pressure when it is no longer abstract. That realization alone punctures the myth of moral invulnerability.

If there is a way forward, it begins with humility on all sides. The ICC must learn to listen beyond advocacy circles and political echo chambers, and to engage nations as complex societies, not case files. Justice that ignores the general welfare of an entire people is not justice at all—and when consequences arrive, I find it hard to call them anything but deserved.

Entrepreneurship 2026: Riding the wave of what’s next

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Entrepreneurship in 2026 is expected to be shaped by several key trends, driven by technological advancements, changing consumer preferences, and evolving economic landscapes. Here are some of the most significant emerging trends:

AI-Powered Business Solutions

Artificial intelligence (AI) is expected to become increasingly integrated into various aspects of small business operations. AI-driven analytics for specific industries, cloud-based collaboration suites, and compliance-focused SaaS products are anticipated to gain traction. Small businesses may leverage AI for automating tasks, enhancing customer experiences, and making data-driven decisions.

Sustainability and the Circular Economy

Sustainability is no longer just a buzzword but a core business value. Entrepreneurs are increasingly focusing on sustainable practices, including adopting circular economy models, minimizing waste, and creating environmentally friendly products. Consumer demand for sustainable and ethically sourced products is driving this trend, creating opportunities for businesses that prioritize environmental and social responsibility.

E-commerce and Social Commerce

E-commerce continues to grow, and small businesses are leveraging online channels to reach customers. Social commerce, particularly through platforms like TikTok, is becoming increasingly popular, allowing brands to connect with younger audiences and drive sales directly through social media. Direct-to-consumer (DTC) models are also gaining traction, enabling businesses to build direct relationships with customers and control their brand experience.

Niche Markets and Hyper-Personalization

Entrepreneurs are finding success by targeting niche markets with specialized products and services. Hyper-personalization, tailoring products and services to individual customer needs and preferences, is also on the rise. This trend is driven by consumers’ desire for unique and customized experiences.

Remote Work and Distributed Teams

The shift towards remote work is creating opportunities for entrepreneurs to build distributed teams and access talent globally. Businesses are leveraging technology to facilitate remote collaboration and communication, reducing overhead costs and increasing flexibility.

The Longevity Economy

With an aging global population, the “longevity economy” is emerging as a significant area of opportunity. This includes developing products and services that cater to the needs of older adults, such as smart technology to improve their quality of life and wellness programs tailored to their specific needs.

Creative Financing Models

Entrepreneurs are exploring alternative financing models beyond traditional bank loans. Crowdfunding, angel investors, and venture capital are becoming increasingly popular options for startups seeking funding. Bootstrapping, where entrepreneurs self-fund their ventures, also remains a viable strategy.

Small Businesses on Large Platforms

Large online platforms like Amazon, Etsy, and Shopify continue to provide avenues for individuals to launch and scale their businesses. These platforms offer access to a vast customer base and a range of tools and services to support entrepreneurs.
Cybersecurity

With the increasing reliance on technology, cybersecurity is becoming a top priority for small businesses. Entrepreneurs are investing in cybersecurity solutions to protect their data and systems from cyber threats.

By understanding and adapting to these emerging trends, entrepreneurs can position themselves for success in the evolving business landscape of 2026.
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If you have any questions or would like to share your thoughts on the column, feel free to send an email to jca.bblueprint@gmail.com. Looking forward to connecting with you!

Virginal conception

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THIS is said of Mary, the mother of Christ and our Mother too. This was prophesied already of her in the Book of Isaiah 7,14: “Behold a virgin shall conceive, and bear a son, and his name shall be called Emmanuel.” And it was realized by that famous response of Mary to the Archangel Gabriel, despite the tremendous mystery involved: “Behold, the handmaid of the Lord, may it be done to me according to your word.” (Lk 1,38)

We need to understand that this part of the gospel should remind us that we too are meant to conceive the very Son of God who is the pattern of our humanity. With him, we actualize the will of God for us—that we be his image and likeness, children of his, sharers of his divine life and nature.

Christ did not become man only to save us from our sins. He came to make us one with us. He had to assume our human nature, emptying himself in the process, to be with us, to identify himself with us even to the extent of becoming like sin without committing sin. He did all this, of course, to save us. But what is even more important for us to realize is that he did all this so we can become like him, that he and us can really become one.
And for this to happen, what is needed on our part is to give everything to God through Christ in the Holy Spirit. This is how we too can conceive Christ in our life, becoming like him who wants to be born in us and to be one with us too.

We definitely need to learn how to give ourselves totally to God and to the others, since we cannot deny that we have a strong tendency to put some strings attached whenever we have to give something to the others.

We have to make an effort, always asking, of course, for the grace of God first of all, so that we can learn to assume this attitude with respect to our self-giving. In the end, this will make us to be like Christ who gave himself totally to us, including giving his life for our sins.

Let’s remember what he told his disciples once: “Freely you have received, freely you have to give.” (Mt 10,8) Gratuitousness should characterize our self-giving to God and to others, just as gratuitousness characterizes God’s love for us. Such gratuitousness will gain us much more than what we give away.

In this regard, we have to do some continuing battle against our unavoidable tendency to be calculating in our self-giving. Not only do we have to contend with our personal weaknesses in this regard. We also have to contend with a tremendous cultural environment, so prevalent these days, that not only is not conducive to this attitude of Christian generosity but is also hostile to it.

We constantly have to rectify our intentions when we have to give to others—be it things, a service, or matter of attention and affection. This is especially so when our giving is for God. Let’s never forget that God cannot be outdone in generosity.

We should always be encouraged to give ourselves to God and others gratuitously without strings attached, without conditions. Even if instead of being reciprocated properly and requited, our love is misunderstood and rejected by others, we just have to go on loving. The only reason for loving is because that is what true love is. It is this love that is the real essence of God, of whom we are his image and likeness.

This is how we can have Christ born in us through virginal conception.

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