TACLOBAN CITY — A souvenir-making enterprise from Northern Samar has earned national recognition after Llouisse and Ai Souvenir Shop was named the 2025 National Winner of the Championing Innovation and Resource Circularity for Local Enterprises (CIRCLE) Award during the SETUP 4.0 Awarding Ceremony at the National Science, Technology, and Innovation Week on November 20.
Representing Eastern Visayas, the MSME was cited for its circular production model that integrates waste reduction, reuse, recycling, and sustainability-focused product innovation, alongside community-based livelihood efforts.
Proprietor Aileen Allequir and production manager Louiesito Allequir received the plaque and P100,000 cash prize, accompanied by DOST officials including DOST VIII Regional Director Dr. John Glenn Ocaña, ARD for Technical Operations Marilyn Radam, DOST–Northern Samar OIC-PSTD Emelyn Maglahus, and former PSTD Engr. Veronica Laguitan, who helped facilitate the firm’s entry into the SETUP program.
In her acceptance remarks, Allequir said the recognition strengthens the enterprise’s resolve to continue innovating while promoting environmental responsibility.
Founded in 2014 as a home-based business, Llouisse and Ai Souvenir Shop has evolved into a model for circular economy practices in the local MSME sector.
DOST Northern Samar said the recognition is a significant milestone for the province and for Eastern Visayas in championing sustainable and technology-supported enterprise development.
(ROEL T. AMAZONA)
