As the deadline for SIM Registration draws near, Globe opted to use the Emergency Cell Broadcast (ECB) system to urgently alert subscribers who have yet to comply with the SIM Registration Act.
Globe took this step as registrations had been slow at roughly 200,000 per day in March. Globe started using ECB to call on customers who have not registered due to the tepid daily registration numbers. The impact of ECBs have been tremendous as daily registrations increased to 400K then 800K last week. Over the weekend the daily registrations hit over 1 million.
“We are looking after our customers as we do not want their SIMs deactivated. If they do not register by April 26, customers stand to lose their mobile services, now considered a lifeline especially post pandemic,” said Globe Group Chief Sustainability and Corporate Communications Officer Yoly Crisanto.
“We apologize to our registered customers who have received the emergency alerts and expressed their irritation online. These messages were really intended for those who have not registered. We appeal for their understanding as these messages are geographically targeted for all. Globe sees the low registration numbers as needing urgent public service because the lack of mobile services is in itself an emergency, severely impacting daily life, from financial transactions and e-commerce to transport and education, among many others,” added Crisanto.
The deadline for SIM registration is on Wednesday, April 26, and telcos have appealed for an extension. The SIM Registration Act’s Implementing Rules and Regulations allow an extension of up to 120 days.
As of April 22, Globe has logged just over 35.8 million SIM registrations out of its 86.7 million customer base. This, even as it exerted various efforts to get its customers registered, opening 147 Stores and 25 EasyHubs into on-site assistance centers.
The company also partnered with local government units, groceries, and malls to set up assisted registration booths in more than 100 sites nationwide. To reach subscribers in remote areas, Globe regularly has been joining SIM Registration Caravans led by the National Telecommunications Commission since January.
It’s SIM registration platforms also remain open 24/7. For users of Globe and TM Prepaid SIMs and Globe At Home Prepaid WiFi, SIM registration is free and can be done anytime and anywhere through the https://new.globe.com.ph/simreg website and the GlobeOne app.
Postpaid subscribers may complete their registration by sending SIMREG to 8080 to confirm their details. For company-owned Globe Business accounts, registration steps have been sent to your company’s authorized representative.(PR)