TACLOBAN CITY – A total of 66 information officers from various government agencies in Eastern Visayas have partnered with the Department of Trade and Industry (DTI) to intensify efforts in raising consumer awareness and promoting intellectual property (IP) rights in the region.

“DTI’s two-pronged mandate is enabling businesses and empowering consumers. While we support economic growth among enterprises, we also ensure that consumer rights are respected and upheld,” said DTI Regional Director Celerina Bato during the recent inter-agency orientation held in Tacloban City.

Reyan Arinto, regional head of the Philippine Information Agency (PIA), praised DTI for spearheading the initiative and commended the participating agencies for their commitment to public service and collaborative learning.

“When citizens are well-informed, we empower them to make better decisions. When we support and protect local ideas, products, and talent, we help strengthen our economy and preserve our cultural identity,” he said.

The event was organized with support from the DTI’s Consumer Protection Division (CPD).
Key topics discussed during the orientation included Consumer Rights and Responsibilities, the Price Act of the Philippines, and the Internet Transactions Act, led by CPD chief Eleanor Etulle and DTI Legal Officer Atty. Justine Ynnes Oballo.

Meanwhile, Romeo Jason Padulla, an IP specialist, provided insights into the importance of intellectual property rights.

According to Anthea Aivi Iancheta, DTI regional information officer, collaborating with government communicators through the Association of Government Information Officers in Region 8 (AGIO-8) plays a vital role in amplifying public awareness of consumer-related laws and protections.

“This partnership is essential in promoting well-informed, empowered consumers and in building a culture of respect for intellectual property,” she said.

(RONALD O. REYES)