GCash and InvestaTrade launch an upgraded GStocks platform for an easier investing experience within the GCash app.
Redefining how first-time investors enter the market, GCash upgrades its GStocks feature with new partner InvestaTrade, the stock trading arm of Investa, known for its beginner-friendly approach to financial education and stock market awareness.
While the level of Filipinos’ interest and adoption toward investing has grown in recent years, participation in the stock market is still not widespread. According to the Philippine Stock Exchange (PSE), the number of stock market accounts in the PSE reached 2.86 million, with 99% belonging to local investors as of June 2024. For perspective, this represents only about 4.1% of the country’s roughly 70 million adult population.
The new partnership aims to change that. Powered by InvestaTrade, GStocks introduces a simplified investing experience within the GCash app, allowing Filipinos to easily register, fund their accounts, and start investing in local stocks—all in just a few minutes.
The upgraded GStocks experience also aims to drive stronger literacy and ease stock selection with a more intuitive platform that features built-in educational content. The platform is also designed to be as user-friendly and accessible as possible, even to first-time investors.
“Financial tools only work if people actually feel ready to use them. This partnership is about meeting people where they are and giving them room to grow at their own pace,” General Manager for Wealth Management at GCash, Arjun Varma, said.
The partnership with InvestaTrade brings additional credibility and community-based learning to the platform. Since 2015, Investa has built a reputation for offering accessible tools, market insights, and educational content aimed at helping everyday Filipinos make sense of the stock market.
“We’ve always believed that investing should be made accessible for every Filipino. This has been our mission since day one. This collaboration allows us to take what we’ve built at Investa—tools, education, and a supportive community—and make it available to a wider audience through GCash,” Investa CEO and co-founder JC Bisnar said.
“This collaboration also highlights the importance of technology in making investing more accessible. By leveraging the seamless experience and advanced features of the InvestaTrade platform, in synergy with GCash, we aim to simplify the learning curve and equip first-time and experienced users alike with reliable tools,” said Investa CTO and co-founder Airwyn Tin.
The new GStocks PH powered by InvestaTrade officially launches September 15 as part of GCash’s broader mission to make investing a stronger habit and a part of everyday life for all Filipinos.
Through this, GCash is helping turn what was once an intimidating topic into a practical step toward financial growth, empowering more Filipinos to build a stronger, more secure future.(PR)
